About us

CI

Symbol Mark

Color Palette

SECO CI's main color is "SECO Passion Red", which represents passion and challenge spirit for a greater future.
We, SECO, developed our own color palette in order to make uniform voice in a variety of communication media.
Use of uniform colors at points of contact with customers would help us integrate and expose SECO brand harmoniously.

  • SECO's word mark should always be expressed in SECO Passion Red.
    SECO Passion Red / Pantone 213C

  • It is permitted only when there is a specific intention for representing luxuriousness.
    Gold / Pantone 872C

  • It is permitted only when there is a specific intention for representing luxuriousness.
    Silver / Pantone 877C

  • It is permitted only when there is limitation to color reproduction (for instance, single-tone princting in newspaper)
    Black

Minimal use rule for word mark

It is strictly prohibited to use a word mark with less than 7mm in height because it may deform the color and shape of a word mark.